Looking back: Seth Godin’s “Tribes Casebook”

Tribes Casebook Cover

December is the time, perhaps, where people (myself included) are most likely to find some relaxation, time to reflect on the past, enjoy the present and create visions of their future. Updating my own profile I came across the “Triiibes Casebook” that – to this day – Seth Godin is still making available for free online.

Seth Godin, if you don’t know him, is an American best seller author obsessed with all things marketing and people. For several years, I had the good fortune of being a member of “Triiibes”, an online community he had created when publishing his book with the same title (well, with just one “i” in “Tribes”). The book deeply changed my views on marketing and societies and to this day, after the “Triiibe” has long evolved from the confinements of the online network, it influences my work and life. Not to mention the many amazing people I met along the way.

At any rate, the “Triiibes Casebook” is a wonderful collection of the many facets in which tribes work in our lives. I was one of the many people who helped with its creation, and I contributed a chapter on martials arts which starts on page 13.

Here is the link: http://sethgodin.typepad.com/seths_blog/files/CurrentTribesCasebook.pdf

Have fun reading!


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