You may feel about Tesla in whichever way you like, but there is no denying that today is the day people will remember as the day when the paradigms of selling cars changed forever. Thousands of people are waiting in line to pay down $1,000 on a car they have never seen, a car that may or may not be shipped in 2017, a car that – according to its creator – doesn’t even exist in its final design yet.
The picture shows people waiting at a factory owned store in a shopping mall (Short Hills Mall in New Jersey, USA). The line, which security estimated to be at least 200 people, winds throughout the mall and out the door. The line in the other picture shows people waiting for the new iPhone, also released today in what can only be called a marketing blunder. It is not the Tesla Model 3 other EV manufacturers have to worry about, it’s the way in which Elon Musk and the Tesla brand excite the masses. The Model 3 presale takes thousands of committed EV buyers off the market for at least 4-5 years (1.5 years of waiting time plus a 3 year lease). Whichever product or marketing strategy other brands may come up with, from hereon the market has been captured by Tesla for a very long time. A VERY smart move.